Articles taggés Marketing

Why it’s a bad idea to trust Apple with your business

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An interesting article has been published today by Derek Sivers about how CD Baby, a website selling independent music, got screwed by Apple in 2003.

It’s a well known fact that Steve Jobs is a control freak, only relaxing the rules when threatened by antitrust lawsuits and this story is just one of many that confirms how it can badly affect small businesses.

Yes, the fact that Apple is having full control over the vertical integration of its products can be a good thing for end users. Apple controls the experience and doesn’t need to justify its actions, even if there are glaring contradictions in the way apps are approved. The problem, if you’re a developer or content provider, is that you don’t know what is going to happen and if you have to make investments to publish something on the Appstore specifically, then you could end up being screwed.

It happened to Derek, to people trying to introduce widgets to iOS, hell, it even happened to Google.

Now that the mini tablet market (iPhone, Android) is blooming and that it’s becoming clear that iOS won’t own more than 20% of the market, it would be a good idea for developers to put away their flashy toys and to focus more on other platforms.

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Let’s put Apple’s recent comments in perspective :)

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Congrats to Apple for it’s record quarter, they sure know how to please a pretty large amount of the consumers out there, just like Mc Donald’s provides food for a lot of people ;).

The interesting thing in those earnings reports is how a company carefully crafts its message for Wall Street to make the investors happy. Steve Jobs is really amazing at that, but it usually only fools fanbois and the people who have heavily invested in the company. The others talk about the Apple distortion field.

Here’s the official word from Research In Motion’s Co-CEO Jim Balsillie:

“For those of us who live outside of Apple’s distortion field, we know that 7″ tablets will actually be a big portion of the market and we know that Adobe Flash support actually matters to customers who want a real web experience. We also know that while Apple’s attempt to control the ecosystem and maintain a closed platform may be good for Apple, developers want more options and customers want to fully access the overwhelming majority of web sites that use Flash. We think many customers are getting tired of being told what to think by Apple. And by the way, RIM has achieved record shipments for five consecutive quarters and recently shared guidance of 13.8 – 14.4 million BlackBerry smartphones for the current quarter. Apple’s preference to compare its September-ending quarter with RIM’s August-ending quarter doesn’t tell the whole story because it doesn’t take into account that industry demand in September is typically stronger than summer months, nor does it explain why Apple only shipped 8.4 million devices in its prior quarter and whether Apple’s Q4 results were padded by unfulfilled Q3 customer demand and channel orders. As usual, whether the subject is antennas, Flash or shipments, there is more to the story and sooner or later, even people inside the distortion field will begin to resent being told half a story.”

– Jim Balsillie, Co-CEO at Research In Motion (RIM)

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Apple granted a trademark for “There is an app for that”. How much more ridiculous can it get..?

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The U.S. patent and trademark office in the US has granted Apple a trademark for their “there’s an app for that.”

It’s just another example of how bad the Intellectual Property situation is in the mobile space…

Read more on Trademarkia: http://303.li/hjy

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AppleTV 2, a slimmed down PS3 slim, without the gaming hardware…

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Apple discovered that consumers are using their PS3 to stream content from the Internet and decided to do the same by releasing AppleTV 2. It’s nothing more than iTunes connected to your TV.

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Antennagate: All that Apple managed to achieve at its press conference is to irritate other manufacturers

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So…Apple is deleting all discussion threads about the antenna issue and still denies any problems with their design, even though, they started to try to hire antenna designers just before the official launch and they’re now giving away for free a rubber band to fix the non-issue.

On stage, this past Friday, Father Jobs, tried to convince its followers that the reception issue was in line with what people were experiencing with devices from other manufacturers, but the press and Consumer Reports didn’t buy it. Here is how Dave Nanian summarized the event: “So, in sum: there is no problem, all phones have this no problem, a case fixes this no problem, free case to fix your no problem. Got it!”

Somebody else didn’t buy it, the manufacturers that were dragged into Apple’s problem by Jobs. RIM, Nokia and HTC have all issued statements that they had designed antennas for long enough to know what they were doing.

At the end of the day, it’s just a phone (just not a very good one, more like a 3G iPod) and everybody is free to not buy it or return it (minus 10%) if they don’t like it. If it works for you and adds value to your life, then enjoy 🙂

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