Marketing

Apple is trying to maximise their profits at all costs (patents abuse, green label removal, deplorable working conditions)

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It’s been a pretty bad quarter for Apple, PR wise, if we don’t look at products launches. I’m sure it won’t turn iSheeps into Androids, but it’s still pretty interesting to follow what they’re doing:

  1. Litigation: Apple is getting more and more aggressive in its use of its ridiculous patents which should never have been awarded in the first place. A good thing for consumers that most of Apple’s attempts in the US have failed.
  2. Environment: Apple’s product are becoming increasingly difficult to service and recycle and thus are less and less “green”. For this reason, Apple has decided to pull off their products from the Electronic Product Environmental Assessment Tool (EPEAT) registry. This prevents many large corporations and US governmental agencies from ordering Apple products, but may be more lucrative for Apple who might sell more AppleCare subscriptions to consumers.
  3. Working conditions: Despite having found illegal working conditions and endemic abuses in its factories and having pledged to fix the situation and obey the law, it seems nothing has changed at Apple’s factories, according to a report by SumOfUs.org titled “Beyond Foxconn : Deplorable Working Conditions Characterize Apple’s Entire Supply Chain”.

 

 

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Apple uses iSheeps in legal battle / Google may be rigging online ads

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Interesting day…

Apple uses iSheeps with no relevant knowledge as experts in its ongoing legal battle against Samsung [FOSS patents]

Google may be rigging online ads and “may be responsible for at least four classes of antitrust violations” in the EU [RWW]

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Xperia PLAY videos will make you want one :)

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I stand by what I said last year. The PLAY is going to be a huge success 🙂

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Why it’s a bad idea to trust Apple with your business

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An interesting article has been published today by Derek Sivers about how CD Baby, a website selling independent music, got screwed by Apple in 2003.

It’s a well known fact that Steve Jobs is a control freak, only relaxing the rules when threatened by antitrust lawsuits and this story is just one of many that confirms how it can badly affect small businesses.

Yes, the fact that Apple is having full control over the vertical integration of its products can be a good thing for end users. Apple controls the experience and doesn’t need to justify its actions, even if there are glaring contradictions in the way apps are approved. The problem, if you’re a developer or content provider, is that you don’t know what is going to happen and if you have to make investments to publish something on the Appstore specifically, then you could end up being screwed.

It happened to Derek, to people trying to introduce widgets to iOS, hell, it even happened to Google.

Now that the mini tablet market (iPhone, Android) is blooming and that it’s becoming clear that iOS won’t own more than 20% of the market, it would be a good idea for developers to put away their flashy toys and to focus more on other platforms.

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Let’s put Apple’s recent comments in perspective :)

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Congrats to Apple for it’s record quarter, they sure know how to please a pretty large amount of the consumers out there, just like Mc Donald’s provides food for a lot of people ;).

The interesting thing in those earnings reports is how a company carefully crafts its message for Wall Street to make the investors happy. Steve Jobs is really amazing at that, but it usually only fools fanbois and the people who have heavily invested in the company. The others talk about the Apple distortion field.

Here’s the official word from Research In Motion’s Co-CEO Jim Balsillie:

“For those of us who live outside of Apple’s distortion field, we know that 7″ tablets will actually be a big portion of the market and we know that Adobe Flash support actually matters to customers who want a real web experience. We also know that while Apple’s attempt to control the ecosystem and maintain a closed platform may be good for Apple, developers want more options and customers want to fully access the overwhelming majority of web sites that use Flash. We think many customers are getting tired of being told what to think by Apple. And by the way, RIM has achieved record shipments for five consecutive quarters and recently shared guidance of 13.8 – 14.4 million BlackBerry smartphones for the current quarter. Apple’s preference to compare its September-ending quarter with RIM’s August-ending quarter doesn’t tell the whole story because it doesn’t take into account that industry demand in September is typically stronger than summer months, nor does it explain why Apple only shipped 8.4 million devices in its prior quarter and whether Apple’s Q4 results were padded by unfulfilled Q3 customer demand and channel orders. As usual, whether the subject is antennas, Flash or shipments, there is more to the story and sooner or later, even people inside the distortion field will begin to resent being told half a story.”

– Jim Balsillie, Co-CEO at Research In Motion (RIM)

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